Globalisation -- the integration of societies, economies and cultures and providing them a global platform – carries with it some evil effects, along with the myriad of positive aspects. It has a history of destroying many regional economies and cultures.

Many countries, during the early 1990s opened up their markets, bewitched by the economic boom occurring worldwide. Those countries could pep up their trade and commerce activities and increase their economic growth to an extent till the recent slowdown hit the markets. Now many of the economies have been collapsed and some countries blame it on the interconnectedness of markets.

Culturally, globalisation opened windows and provided access to various cultures. It promoted cultural assimilation, which in turn slowly leads to the disappearance of diversity in cultures. Many unique cultural elements vanished in this process of cultural assimilation. In the wake of such threats, the sociologists have come up with many programmes and theories to revive regional cultures. One of the ways that they advocate is associating the cultural elements to the opportunities put forward by globalisation.

Ayurveda, the traditional healthcare system of India, was successful in reviving itself by exploiting the opportunities provided by globalisation. The industry was combined with tourism elements and many an ayurvedic health resort was set up to offer healthcare packages to tourists. The success of this project will  surely turn out to be a motivation to other regional cultures, who are desperately trying to preserve their identity  in the wake of globalisation.